Cultural DiffusionĬultural diffusion is the process of transferring, adopting, and merging cultures from one to another due to globalisation. Let's take a look at these characteristics. Natural resources are exploited for the creation of wealth.īeing exposed to and influenced by global culture positively and negatively impacts cultures worldwide and can create cultural diffusion, homogenisation and cultural erosion. People prefer private enterprises as opposed to government-owned businesses. Technology, trends, and fashion are also important and support consumerist behaviours. The culture focuses on wealth creation, earning money to spend on consumer goods and high consumption levels success depends on how much money is earnt and how many things you own. Global culture comes from Europe and North America, which has spread through globalisation. Read the article 'Globalisation' for a further understanding of globalisation and where it comes from.
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